How Our Facebook Ads for Ecommerce Services Work
Facebook Ad Design
It’s not as easy to create a successful e-commerce ad for Facebook as just choosing a graphic and a clever caption. We have identified the best practices for how your ad should look and feel to attract the right attention through our extensive experience. We will work with you to define the nature of your brand and target market, and then create custom advertisements that we know will work with our proven methods. We create an arsenal of advertising that are designed to convert using image, video, carousel, and canvas ads. We also create custom landing pages for customers to complete the process of conversion.
Facebook Audience Targeting
Once you’ve got a great ad, you need to set up specific target groups and make sure the right people watch and engage with it. Otherwise, you’ll end up wasting time and money with worthless clicks. We will build Facebook audiences from the information you have gathered so far based on what we already know about your target buyers. Based on your current customer base, we will also create custom Facebook audiences. This targeting option enables us to upload your contact list to connect to your current Facebook customers and deliver targeted ad material. We will also build Lookalike Audiences to allow you to use your customer information to find similar customers on Facebook, thus helping you to maximize exposure on your target market. If you set up correctly, Facebook audiences will surely bring new buy-ready leads for your company. We will also run retargeting campaigns aimed at converting existing leads that have already shown interest in your products helping you to close sales that you may have missed otherwise.
A/B Testing of Facebook Ad Creative and Ad Copy
To ensure the best possible results, every Facebook e-commerce company worth its salt must check creatives A / B and copy ads. Proper A / B research means that in the future you can more quickly reproduce your results and improve ROI. We at Media Factory are proud of our ability to improve results— even if they are already good.
