1. Campaign Strategy and Structure
Without a strategy, you can’t create a good display advertising campaign. At Media Factory, we proceed by creating a comprehensive strategy focused on your business goals for your campaign. We set up your campaign to position your business for success from the beginning after determining the best display networks and publishers that will help you reach your target audience.
2. Targeting Expertise
In order to be effective in a display advertising campaign, you need to know exactly who you are trying to convert — in terms of their preferences, interests, and the websites they visit. We break down and examine the ad audience and determine the best mix for targeting keywords and website placements through which to target them. Then we continue to monitor and optimize your targeting campaign to drive results on an ongoing basis.
3. Ad Optimization
Once the strategy and structure of your campaign is in place, we will focus on optimizing your offer and ads to generate leads. Through simple calls-to-action, our experienced design team can create ads that optimize click-through rate while ensuring they fit with your brand and messaging. Whenever possible, we also create multiple versions of your ads for A / B testing, pausing the lowest one while improving the other to achieve constant improvement.
4. Landing Page Strategy and Design
Landing pages are the greatest tool for marketers to capture contact information and convert visitors into leads. To improve the relevance and promote conversions, we build personalized landing page tactics. Our in-house design experts ensure that every landing page aligns with your ad and offer and remains in track with the branding of your company.
5. Analysis and Reporting
When your advertising campaign on the display network is up and running, we track it on an ongoing basis, highlighting areas for improvement and optimization. On each of your display ads, we also activate URL tracking codes and setup integration for full lead attribution with your marketing automation and sales CRM systems. We believe it is important to be transparent with our clients, so we will send you regular, comprehensive reports with detailed analytics and our expert performance evaluation.
