Paid Search Management

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Now more than ever, to improve the digital presence, it is necessary for businesses to invest in paid search marketing. Customers use the internet to search for products and services, so they won’t find you if your company doesn’t show up in the search engine results. The PPC advertising landscape has become more competitive than ever, with more and more companies understanding the importance of ranking highly on search results pages. Without expert assistance, this can make it difficult to navigate.

Our paid search marketing experts can use customized landing pages to create the right plan to drive targeted traffic to your website and turn it into leads or sales. Taking advantage of years of experience in search campaigns conducted by Google and Bing, we cut through the tech fluff and execute tactics that improve the performance of the bottom line.

How Our Paid Search Management Service Works

1. Campaign Strategy and Management

Paid search marketing strategies include many moving elements, including setup, configuration, tracking, and reporting. You need a well-thought-out strategy to maximize your efforts. Our seasoned team of experts in PPC management has a history of helping clients reach their business goals and beyond them. We can develop a specialized strategy and set up for your company a granular campaign structure to simplify maintenance and to position you for long-term success.

2. Keyword Research

A successful paid search campaign starts with an effective keyword strategy. We do extensive research to find your target audience’s keywords so that you can use them to help these potential customers find you first. We have experience in specific keyword approaches and resources that we use to help you find keyword opportunities that improve interaction and conversion.

3. Creative Copy

For any paid search campaign, the development of stellar ad copy is of utmost importance. For a potential customer, a single word can be the deciding factor as to whether or not they would convert. Our creative experts are developing enticing copies of ads that drive clicks from your target audience. The most common best practices are integrated in our audience tailored PPC advertising.

4. Landing Page Creation

The best way to drive conversions and sales is through custom landing pages. We create efficient landing pages to improve traffic and clicks. Our team of experts in design develops the text, recommends the correct length of the form and designs the entire page.

5. Tracking and Measuring Success

It’s important to know where your results come from with all the effort you put into paid search ads. For each of your ads, we set up URL tracking, implement tracking codes [ Google Tag Manager & UTM tracking ], and conversion and target instances, and provide comprehensive reporting.

6, Budget Management

Budget optimization is one of the most complex elements of paid search management, and its not something to take on blindly. We have years of experience in designing and optimizing individual keyword bids and regular budgets and can ensure maximum productivity in your campaign.

7. Device Optimization

Customers across all industries are buying and discovering products and services from the palms of their hands with the proliferation of smartphone usage. We ensure that all apps optimize your paid search campaigns, advertisements, and landing pages so you don’t miss out on huge opportunities for interaction.

8. Comprehensive Reporting

We always like to keep our clients in the loop, which is why we regularly send reports. You will always be told about the status of your paid search marketing campaigns with Media Factory, from the big picture to the critical details. Our reports, including opportunities for improvement, provide expert performance analysis.

Some important facts:

Google drives 95% of all paid search ad clicks on mobile.
Remarketing conversion rates increase over time.
52% of people who click on PPC ads call the advertiser anyway
Higher CTR = Lower CPC
Utilize call tracking to get the full picture
The top 3 paid ad spots get 46% of the clicks on page
Negative keywords are incredibly important
PPC isn’t affected by algorithm updates
Roughly half of the web users can’t tell the difference between paid and organic search results
PPC doesn’t have to be expensive

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